Search Engine Marketing

With search engine marketing we take a holistic agency view to both SEO and PPC marketing channels to make your iGaming brand the most visible it can be, whilst hitting the ROI targets stipulated by your business to achieve the objectives.

For SEO our approach is always to design a bespoke campaign specifically to your business, and no two client strategies will ever be the same. We will always adhere to Google Webmaster Guidelines, will ensure all campaigns put the user experience at the forefront and will use a data driven approach to achieve the desired results. This will be through link profile management, PR, content creation, enhancing social media signals and onsite optimisation.

Whilst PPC (or paid search as it is sometimes known) is officially 20 years old this year as a marketing medium it is still massively important in the iGaming industry in every sector. With every campaign we use existing agency knowledge combined with extensive keyword research and bid strategies to deliver the right results for your business, always being focussed on ROI.

Our Process



We start of by reviewing current setup and KPIs to ensure complete understanding.


After reviewing setup, objectives, creative and budgets we will make a proposal.


Once agreed we will deliver the project, then review, report and iterate to achieve goals.

Request your free quotation today

Get in touch to find out what Mustard Digital can do for you.